Whether you’re a bold and individualistic Gen-Z kid or a stressed-out Millennial panicking about the aging process, you’ve likely heard of both TikTok and Instagram. Depending on which group you ask, one is better than the other. While Gen-Z hangs out on TikTok, Millennials seem to be sticking with Instagram. As a business, both platforms offer a litany of opportunities to market and sell products and services to your customer base.